R package GeoexperimentsResearch version 1.0.3

Copyright (C) 2017 Google, Inc. License: Apache 2.0

Disclaimer

This is not an official Google product. For research purposes only.

What is this R package for?

This R package (‘GeoexperimentsResearch’) is an open-source implementation of the geo experiment analysis methodology developed at Google [1, 2].

This package provides object classes and methods and functions for handling, verifying, and analyzing data from geo experiments. Version 1.0 implements the geo experiment methodology presented in [1], also called the geo-based regression (GBR), and also the follow-up methodology ‘time-based regression’ (TBR), introduced in [2].

Documentation

See the vignette and the manual in this package (in the subdirectory inst/doc/ in the source package).

References

[1] Vaver, J. and Koehler, J. (2011) Measuring Ad Effectiveness Using Geo Experiments.

[2] Kerman, J., Wang, P. and Vaver, J. (2017) Estimating Ad Effectiveness Using Geo Experiments in a Time-Based Regression Framework.